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But what are the threats and opportunities that stem from this for the meetings, incentives, conferences and events market? Does it challenge the pivotal importance of relationships in our industry?
Or does the digital revolution bring in its wake immense opportunity and far-reaching positives?
Thriving and prospering in this brave new world means being equipped to deal with multiple perspectives and understanding that, despite our common humanity, one size doesn't fit all.
As former leaders of a enterprise with offices at over 100 locations around the world, Delaney and Gilligan have first hand experience at negotiating this cultural minefield and building a successful business across several lingustic and ethnic groups.
This dynamic session provides a step by step approach to destination selling and how to create added value for clients by collaborating with your competitors.
How do create demand for your services when you're only starting off and have no trading history?
Download brochure (pdf) This fundamental conundrum faced Delaney and Gilligan in 2007 when they set out to transition from a single destination DMC to a multi-destinational, global company: Ovation Global DMC brand at over 100 locations around the world.
Peter Drucker, the famous management guru, provocatively claimed that "Culture eats strategy for breakfast".
Without strategy there's no vision for the future and no road map to get us there.
You've been at the entrance to the ballroom twice before but, each time, found good reasons not to go in. You then convince each other it's a boring party and leave. " You reach for the "Open Door" button faster than a politician's promise and gallantly hold the elevator as the magnificent Tina Hoffman enters, Chief Buyer at Graba Guy.com, the biggest user of hospitality and out-sourced meetings services in your region.
First time, when you looked into the room, there was nobody there. She thanks you profusely as the door closes and selects the 35th floor. How do you describe your value proposition in easy, bite-sized portions so that it's tantalizingly appetizing, causing your prospect to want more?
However, the also learned the over-riding importance of culture and the need to express this with clear, concise mission, vision and values statements.